For the ultimate in comfort and luxury, wool is the perfect choice. Wool is durable, resilient, affords comfort and safety - and wool is a renewable resource! Wool fibres are naturally superior to synthetic fibres as well as longer lasting, inherently flame retardant and resistant to dirt and crushing.
Wool carpets are known for their quality because wool is naturally tough, giving you luxury that lasts for longer. Wool provides superior comfort underfoot whilst at the same time insulating your home and helping to reduce energy consumption. It absorbs sound to give a sense of calm and is naturally fire resistant too. The natural waxy coating on wool fibres makes wool products resistant to staining and a wool carpet will also pick up less dust as wool is naturally anti-static.
The pile of a carpet describes its individual fibres. These are either cut or looped. One of the most important things to know to assess a carpet's durability is its density and also its pile height. Shorter and more dense carpets are more durable and harder wearing than those with looser and longer fibres.
The beauty, performance, value, and sustainability of a carpet make it the right choice for any home. Carpet improves homes by cushioning the impact of slips and falls and it also dampens noise. Modern carpets are environmentally friendly, manufactured to resist staining and fading, and withstand even heavy foot traffic. Carpet provides thermal insulation. In colder climates, it retains warmer air for longer. TV's, computers and sound systems make our homes noisy, and carpet helps to absorb these sounds. Adding an underlay beneath your carpet reduces noise even further. Carpet also works as a sound barrier between floors by helping to block sound travelling to rooms below.
Although we might not normally associate carpet with improved air quality, it does have a very positive effect. Gravity causes household particles such as dust and pollen to fall to the floor. The carpet traps these particles, removing them from the breathing zone and reducing their circulation in the air. A misperception is that people with asthma and allergies should avoid carpet in the home. Actually, the opposite is true. Studies have shown that properly cleaned carpet helps reduce symptoms and is the best flooring choice for those dealing with asthma and allergies.
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